D&G x Harrods

Creatively led the digital side of Gucci Garden campaign

Owning the digital side of D&G campaign, I was responsible for creating and building the new brand page. This holiday campaign promotes the exclusive collaboration of D&G and Harrods, reinforcing D&G’s seasonal vision as well as supporting the store activities. Based on thorough research and analytic data, I created a simple user-centric journey, sitemaps, wireframe, responsive brand page and videos across desktop, tablet, and mobile.