Harrods

Art direction for still life photography for Harrods in-store signage

To promote the new Harrods e-commerce website, I was responsible for developing in-store signage, which is placed on Harrods’ door. The idea is introducing the new look & feel of Harrods.com to customers who have already shopped or browsed in the store and encouraging them to continue shopping in Harrods.com. After successful approval from the marketing team, I art directed the shoot liaising with photographers, stylists and oversaw retouch.