She has been a member of various creative teams, developing concepts, art directing campaign films and creating print, animation, in-store signage, exhibition, website and social content for a variety of brands. In the early days of her career, she also worked as a fashion videographer, and thus her interest heavily lies in films and creating the authentic stories that evoke feelings and emotions of the viewers. She is very comfortable using Adobe Creative Cloud, Premier and knowledgeable using After Effect and Figma. With these skill-sets, she enjoys experimenting with various mediums to push her creative boundaries.