Gucci x Harrods

Creatively led the digital side of Gucci Garden campaign

Owning the digital side of Gucci Garden campaign, I was responsible for creating and building the new brand page. The campaign promotes the exclusive collaboration of Gucci and Harrods, reinforcing Gucci’s seasonal vision as well as supporting the store activities. Based on thorough research and analytic data, I created a simple user-centric journey, sitemaps, wireframe, responsive brand page and animation across desktop, tablet, and mobile.