Boots No7 - ‘Wear it your way’

Creatively leading 4 campaign films and designing animation banners across various social channels

‘Wear it your way’ is the campaign for Boots No7’s new product, Custom Blend Foundation.  Our concept for the campaign is that you wear Custom Blend your own way, just as you wear trends your own way. Each woman in the film demonstrates how she wears fashion trends while applying Custom Blend using one, two or three drops depending on the occasion. As a creative lead, I have introduced polaroid photos with handwriting as a visual device to represent individuality as well as having strong fashion relevance. In the film, I created the story juxtaposing two different film treatments, digital and 16 mm, so the viewers can see the visual contrast of the scenes where she dresses up VS where she applies make-up.